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WETHAYA FAIJAIDEE

Email: wethaya.faij@kmutt.ac.th

Work Affiliations

Center for Strategy and Enterprise Competitiveness - STECO (Institute for Scientific and Technological Research And Services)
Center for Strategy and Enterprise Competitiveness - STECO (Institute for Scientific and Technological Research And Services)

Strategic Research Themes

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Publications

● Strategic integration of sustainability for competitive advantage: A framework for balancing the triple bottom line; Watcharapoj Sapsanguanboon, Wethaya Faijaidee, Luksika Potasin; 2025; Journal article
● Unpacking the green premium business strategy: The effect of environmental sustainability on customer behaviour; Wethaya Faijaidee, Watcharapoj Sapsanguanboon; 2025; Journal article
● Factors affecting consumers’ purchase decisions on green products in a developing market; Watcharapoj Sapsanguanboon and Wethaya Faijaidee; 2024; Journal article
● A study of factors affecting organizational engagement and the influence of organizational engagement on work effectiveness: Acase study of a state enterprise in Thailand; Wethaya Faijaidee, Sookyuen Tlepthong and Watcharapoj Sapsanguanboon; 2023; Journal article

Expertise