Feasibility Study on Digital Technology Readiness for Herbal Medicine Innovation and Health Promotion in Thailand

In the digital age, integrating technology into traditional practices is reshaping industries worldwide, including healthcare. This study investigates the readiness and acceptance of digital technologies in promoting herbal medicine and health awareness in Thailand. Focusing on digital herbal medicine platforms, the research aims to understand the factors influencing technology adoption among consumers, businesses, and practitioners. Employing a mixed-methods approach, the study will analyze the effectiveness of digital platforms in expanding the herbal medicine market, enhancing health outcomes, and preserving traditional knowledge. By exploring consumer behaviors, business utilization, and community engagement, this research seeks to develop strategies for leveraging digital innovations to foster sustainable growth in the herbal medicine sector. The findings are expected to provide actionable insights for businesses and policymakers, while also identifying opportunities for international collaboration, particularly within the Asia-Pacific region. This study aims to contribute to the digital transformation of healthcare, ensuring that herbal medicine continues to thrive in a rapidly evolving technological landscape.