The Design and Development of Interactive Multimedia and Activities for New Normal Public Relations to Promote the Public Image of the Continuing Education Center

This research was aimed 1) to survey the demand to design 2) to develop and to evaluate the quality of the interactive multimedia and activities for new normal public relations to promote the public image of the Continuing Education Center 3) to evaluate the perception and 4) to evaluate the satisfaction of the sampling group in accordance with the ADDIE Model. The QR code technology was used as part of the interactive multimedia. The sampling group consisted of 30 third-year undergraduate students from the Department of Education Communications and Technology, Faculty of Industrial Education and Technology, KMUTT in the first semester of the academic year 2021. They were chosen using purposive sampling method out of the ETM 314 Professional Experiences in Educational Technology and Mass Communication. According to the survey, the demand for the multimedia and activities was at a high level ( = 4.40, S.D. = 0.65). The quality of the contents as evaluated by the experts was at a very good level ( = 4.81, S.D. = 0.24) and the quality of the media presentation was at a very good level ( = 4.56, S.D. = 0.43). The perception of the sampling group was at the highest level ( = 4.68, S.D. = 0.48) and the satisfaction of the sampling group was at the highest level ( = 4.76, S.D. = 0.44). Therefore, the interactive multimedia and activities for new normal public relations to promote the public image of the Continuing Education Center could be put into actual use.