DEVELOPING DIGITAL CONTENT ON THE ONLINE PLATFORM TO RAISE FUNDS FOR UNDERPRIVILEDGED STUDENTS USING STORYTELLING TECHNIQUE

The purposes of this research were to develop and
evaluate the quality of digital content on the online
platform to raise funds for underprivileged students
using storytelling technique. To evaluate the
perception and satisfaction of the samples towards
digital content developed according to the ADDIE
Model . Data were collected from a sample group, who
were the students of Department of educational
Communications and Technology, King Mongkut's
University of Technology Thonburi by purposive
sampling method from 3rd and 4th year , 30 students
who were willing to answer the questionnaire. The
results were 27 posters ,5 video clips using storytelling
technique, live sales activities 8 times on fanpage ect
social lab, and 1 conclusion activity on fanpage
Enhancing professional experience in technology on
platform online project. The results of the evaluation
by experts found that there was a content quality
assessment result at a very good level (x"=4.78, S.D.=0.42)
and the media quality assessment was at a very good
level (x" = 4.69, S.D. =0.47 ). The perception and the
satisfaction evaluation results from the sample group was at the highest level (x" = 4.56, S.D. =0.07) (x" = 4.65, S.D.
= 0.02) respectively.
Keywords – digital content,online platform, funds
raising, story telling techniques