THE DEVELOPMENT OF DIGITAL CONTENT FOR PUBLIC RELATIONS PRODUCTION TECHNOLOGY EDUCATION PROGRAM IN THE FORM OF AN ONLINE EXHIBITION BY AVATAR PRESENTER USING THREE-ACT STRUCTURE STORYTELLING TECHNIQUE

The purposes of this research were to develop and
evaluate the quality of digital content for public
relations production technology education program in
the form of an online exhibition by avatar presenter
using Three-Act Structure storytelling technique. To
evaluate the perception and satisfaction of the samples
towards digital content developed according to the
ADDIE Model. Data were collected from a sample
group, who were the students of Department of
Production Technology Education. King Mongkut's
University of Technology Thonburi by purposive
sampling method from 4th year, 30 students who were
willing to answer the questionnaire. The results were
an online exhibition consisted of 2 sets of infographic
posters with QR code technology and 2 video clips
presented by avatar presenter using Three-Act
Structure storytelling, at the undergraduate and
graduate levels. The results of the evaluation by
experts found that there was a content quality
assessment result at a very good level (𝑥𝑥̅ = 4.67, S.D. =
0.51) and the media presentation quality assessment
was at a good level (𝑥𝑥̅ = 4.28, S.D. = 0.31). The perception and the satisfaction evaluation results from the sample
group was at a high level (𝑥𝑥̅ = 4 . 8 0 , S.D. = 0 . 37) (𝑥𝑥̅
=4.78, S.D. =0.36) respectively