THE DEVELOPMENT OF DIGITAL CONTENT FOR PUBLIC RELATIONS MECHANICAL TECHNOLOGY EDUCATION PROGRAM IN THE FORM OF AN ONLINE EXHIBITION BY AVATAR PRESENTER
USING DALE CARNEGIE’S MAGIC STORYTELLING
Conference proceedings article
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Publication Details
Author list: นภัสภรณ์ โพธิพล, พรปภัสสร ปริญชาญกล และกุลธิดา ธรรมวิภัชน์กล.
Publication year: 2023
Start page: 219
End page: 226
Number of pages: 8
URL: https://aucc2023.nsru.ac.th/wp-content/uploads/2023/03/OralProceedingAucc2023.pdf
Languages: Thai (TH)
Abstract
The purposes of this research were to develop and
evaluate the quality of Digital Content for Public
Relations Mechanical Technology Education Program in
the form of an Online Exhibition by Avatar Presenter
using Dale Carnegie's Magic Storytelling. To evaluate the
perception and satisfaction of the samples towards
Digital Content developed according to the ADDIE
Model. Data were collected from a sample group, who
were the students of Department of Mechanical
Technology Education. King Mongkut's University of
Technology Thonburi by purposive sampling method
from 3rd and 4th year, 30 students who were willing to
answer the questionnaire. The results were an online
exhibition consisted of 2 sets of infographic posters with
QR code technology and 2 video clips presented by
Avatar Presenter using Dale Carnegie's Magic
Storytelling, at the undergraduate and graduate levels.
The results of the evaluation by experts found that
there was a content quality assessment result at a good
level (𝑥̅ = 4.29, S.D. = 0.11) and the media quality assessment was at a good level (𝑥̅ = 4.19, S.D. = 0.21).
The Perception evaluation results at the highest level.
(𝑥̅ = 4.92, S.D. = 0.15) and the satisfaction evaluation
results from the sample group was at a high level. (𝑥̅ =
4.55, S.D. = 0.14)
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