The Development of Digital Content for Public Relations Computer and Information Technology Program in the form of an Online Exhibition by Avatar Presenter using Features-Advantages-Benefits Storytelling technique

The purposes of this research were to develop and
evaluate the quality of digital content for public
relations Computer and Information Technology
Program in the form of an online exhibition by
avatar presenter using Features–Advantages-Benefits
Storytelling technique. To evaluate the perception and
satisfaction of the samples towards digital content
developed according to the ADDIE Model . Data were
collected from a sample group, who were the students
of Department of Computer and Information
Technology. King Mongkut's University of Technology
Thonburi by purposive sampling method from 4th year
, 30 students who were willing to answer the
questionnaire. The results were an online exhibition
consisted of 2 sets of infographic posters with QR code
technology and 2 video clips presented by
avatar presenter using Features-Advantages-Benefits
storytelling, at the undergraduate and graduate levels.
The results of the evaluation by experts found that
there was a content quality assessment result at a very
good level (x̅ = 4.75 , S.D. = 0.44 ) and the media
presentation assessment was at a good level (x̅ = 4.14 ,
S.D. = 0.64 ). The perception and the satisfaction evaluation results from the sample group was at the
highest level (x̅ = 4.75 , S.D. = 0.38) (x̅ = 4.66 , S.D. = 0.51 )
respectively.