THE DEVELOPMENT OF DIGITAL CONTENT FOR PUBLIC RELATIONS PACKAGING AND PRINTING TECHNOLOGY PROGRAM IN THE FORM OF AN ONLINE EXHIBITION BY AVATAR PRESENTER BEFORE – AFTER – BRIDGE STORYTELLING TECHNIQUE

The purposes of this research were to develop
and evaluate the quality of digital content for public
relations Packaging and Printing Technology Program in
the form of an online exhibition by avatar presenter
using Before – After – Bridge Storytelling technique. To
evaluate the perception and satisfaction of the samples
towards digital content developed according to the
ADDIE Model . Data were collected from a sample
group, who were the students of Department of
Packaging and Printing Technology. King Mongkut's
University of Technology Thonburi by purposive
sampling method from 4th year , 30 students who
were willing to answer the questionnaire. The results
were an online exhibition consisted of 2 sets of
infographic posters with QR code technology and 2
video clips presented by avatar presenter using
Features-Advantages-Benefits storytelling, at the
undergraduate and graduate levels. The results of the
evaluation by experts found that there was a content quality assessment result at a good level (x" = 4.30 , S.D.
= 0.70 ) and the media presentation assessment was
at a good level (x" = 4.11 , S.D. = 0.65 ). The perception
and the satisfaction evaluation results from the sample
group was at the highest level (x" = 4.81 , S.D. = 0.44) (x" =
4.72 , S.D. = 0.54 ) respectively.