The Result of Lesson Learned to Develop a Manual for Development of Social Media Knowledge Project in Southern Border Provinces of Thailand

This research focuses on the problem of poverty and unrest prevailing in Thailand's 4 southern border provinces during the digital era. To contribute to the resolution of these challenges, the researchers undertook a social media knowledge development project spanning from 2020 to 2022. The project's implementation process involved several key steps, which were carefully analyzed and documented by a working group comprising 15 individuals. The primary aim was to consolidate the information and insights gained from the project into a comprehensive manual. This manual, in turn, serves as a concise reference guide and an effective roadmap for organizing future training sessions, aimed at further enhancing the body of knowledge related to social media in this target region. The lessons learned from this project underscore the importance of a well-structured implementation process, which can be summarized into three distinct parts. Firstly, Part 1 comprises two initial steps: the analysis step, involving research and data collection, and the design and public relations step, involving expert meetings and alliance coordination. Secondly, Part 2 focuses on the training phase, involving two key steps: knowledge development through content and image creation, as well as fostering creativity; and an inspiring step that includes mentoring and stimulating learners, followed by diligent follow-up. Lastly, Part 3 encapsulates the post-training phase, which consists of a single step: evaluation. This evaluation encompasses lesson learned, fulfillment of objectives, reinforcement of concepts, and assessing the learners' progress. To structure and analyze the lessons learned, the researchers utilized the ADDIE Model conceptual framework, which played a crucial role in elucidating the project's effectiveness and guiding the future development of similar initiatives in addressing socioeconomic challenges in this region.