Development of Digital Album Post Content for Promotion of a Jeans Brand

Purposes of this research were to 1) develop and assess the quality of digital content, namely, digital photo albums posted for promotion of a jeans brand 2) evaluate the studied sample's perception towards the content and 3) evaluate the studied sample's satisfaction towards the content. Research tools include 1) digital album content for promotion of a jeans brand 2) content quality and media presentation assessment form 3) studied sample's perception assessment form 4) studied sample's satisfaction assessment form. Data was collected from a purposive sample group of 30 people who were followers of a Facebook fan page called 'Panti by TBY jeans (For learning). In total, 6 albums were developed and posted by the researcher. Results from the assessment by experts (3 experts in each field) revealed that content quality assessment result was at a very good level. Media quality assessment was at a very good level and sample perception was at the highest level. User satisfaction was at the highest level. It could be concluded that the developed digital content could be used for brand promotion effectively.