Unlocking the Black Box: Exploring the use of Generative AI (ChatGPT) in Information Systems Research

With the gaining popularity of generative AI tools like ChatGPT and their usage across several domains and disciplines, the question that naturally arises is how it can help the Information Systems (IS) researchers? Measuring hidden or latent constructs is one critical and primitive aspects of the IS domain that has always been challenging due to its abstractness. How good or bad these specially trained AI-based models are with respect to their conceptual understanding capabilities of specific IS constructs together with their usage for the purpose of testing IS theories is an unknown area. We set out to explore these unknown aspects in this work by conducting two separate experiments with ChatGPT using the already proven and robust Technology Acceptance Model (TAM) as the reference. Our results suggest that ChatGPT has good conceptual understanding of the presented latent constructs, although there might be certain validity issues in case of complex models. Therefore, it shows promise in the broader aspect of testing theories, but not without its limitations that we present in this research.