Analysis of Factors Affecting Multimedia Delivery for Elderly People

บทความในวารสาร


ผู้เขียน/บรรณาธิการ


กลุ่มสาขาการวิจัยเชิงกลยุทธ์


รายละเอียดสำหรับงานพิมพ์

รายชื่อผู้แต่งPrissadang Suta, Naovarat Limdumrongnukoon, Panupong Chalardkitsirikul, Thaspoom Suntiyotin, Pornchai Mongkolnam, Jonathan Hoyin Chan

ผู้เผยแพร่Chulalongkorn University

ปีที่เผยแพร่ (ค.ศ.)2018

Volume number22

Issue number1

หน้าแรก49

หน้าสุดท้าย64

จำนวนหน้า16

นอก01258281

URLhttps://www.engj.org/index.php/ej/article/view/1886


ดูบนเว็บไซต์ของสำนักพิมพ์


บทคัดย่อ

This study aims to apply appropriate information technology services for elderly people in order to fill the communication gap between the elderly, family members and friends by using a multimedia delivery platform. The aim is to improve the quality of life of the elderly people who live alone. It is intended to enhance the lives of elderly people to stay connected with family members, and friends by sending multimedia content including text, audio, image and video. We analyze the factors affecting the elderly person’s intention to use the platform by using Unified Theory of Acceptance and Use of Technology (UTAUT) model. The model evaluates the effectiveness of the multimedia delivery platform over the six key UTAUT constructs, namely, Performance Expectancy, Effort Expectancy, Social Influence, Facilitation Conditions, Perceived Security, and Experience and Voluntariness to Behavioral Intention. The analysis is twofold: to determine the factors affecting the intention of the elderly people in using the multimedia delivery platform, and to investigate how to reduce the communication gap between the elderly, family members and friends.


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อัพเดทล่าสุด 2024-21-02 ถึง 23:06