A Synthesizing the Results of Video Media Development with Communication Activities on Online Platforms

Conference proceedings article


Authors/Editors


Strategic Research Themes


Publication Details

Author listChanunya Laisakorn Pornpapatsorn Princhankol and Kuntida Thamwipat

Publication year2023

Start page497

End page508

Number of pages12

URLhttps://rcim-ncame.rcimacademy.com/wp-content/uploads/2024/02/Proceedings-NCAME-2023.pdf

LanguagesThai (TH)


Abstract

The objective of this study is to consolidate existing studies on the evolution of video media integrated with communication activities on online platforms, through an analysis of the unique characteristics of video media in conjunction with communication activities on online platforms. The findings of the content quality evaluation presentation include the outcomes of the perception assessment conducted on the selected group, as well as the results obtained from the satisfaction assessment of the same group about the advancement of video media when combined with communication efforts on online platforms. These findings are categorised into three distinct sets. The study's findings revealed that the content quality assessment conducted by specialists yielded results that were rated as good to very good. The findings from the assessment conducted by specialists indicate that the quality of presentation medium ranged from good to exceptional. The outcomes were derived from the perception evaluation conducted onthe selected group. It is at the highest level. Furthermore, the assessment outcomes pertaining to the level of satisfaction of the sample group with video media were found to be exceptionally high. Therefore, based on the outcomes of the advancements in video media and the integration of communication activities on internet platforms. All three sets of prototype media have the potential for application.


Keywords

Academic engagement


Last updated on 2024-10-04 at 11:05