Creation of Public Relations Media Unit to Promote Awareness About Child Rearing Behavior by Avoiding the Use of Electronic Media for Parents with Children between the Ages of 0-3.
Conference proceedings article
Authors/Editors
Strategic Research Themes
Publication Details
Author list: Paitoon Kantunyaluk, Saranya Chuathong, Lukkana Phisitphenjan and Ameena Yaeid
Publication year: 2024
Title of series: The 7th International Conference on Learning Innovation in Science and Technology (ICLIST 2024
Start page: 176
End page: 180
Number of pages: 5
URL: https://iclist.fiet.kmutt.ac.th/iclist2024/
Abstract
This project aims to 1) create and evaluate the quality of public relations media packages to promote awareness About child rearing behavior by avoiding the use of electronic media For parents with children aged 0-3 years. 2) To assess the perceptions of those who have used the public relations media package to promote awareness. About child rearing behavior by avoiding the use of electronic media For parents with children aged 0-3 years. 3) To assess audience satisfaction with public relations media packages to promote awareness. About child rearing behavior by avoiding the use of electronic media For parents with children aged 0-3 years, the educational tools include 1) a set of promotional materials including are motion graphic, infographic, poster and brochure, 2) a media quality assessment and Content aspect 3) A perception assessment form of the sample 4) The sample satisfaction assessment form. Data were collected from a total of 3 groups of 10 samples: 1) Parents from the KMUTT Child Development Center. 2) Parents from the Child Training Center before the Thung Khru Temple criteria. 3) Parents from the Child Development Center Preschool community group 3 Bangmod totaled 30 people by using Accidental Sampling method. The statistics used for data analysis were percentage, mean and standard deviation. The study found that There are 4 media sets in total: 1) Motion Graphic 2) Infographic 3) Poster 4) brochure. Content quality was very good (x ̅= 4.87, S.D. = 0.35). Media quality was good level (x ̅= 4.48, S.D. = 0.56). The respondents perceived at the highest level (x ̅= 4.65, S.D. = 0.51). The satisfaction of the sample was at the highest level (x ̅= 4.65, S.D. = 0.50).
Keywords
Child Parenting Behavior, Electronic Media, Public Relations Media unit