Investigating Digital Herbal Platforms and Health Data Innovations in the Context of Thailand

Currently, waste management is one of the most critical issues. In this research, factors influencing the acceptance of digital technology in the digital herbal platform and innovative health data management for healthcare in Thailand were thoroughly investigated. The focus was on individuals interested in herbal treatment and alternative healthcare, including the younger generation unfamiliar with herbal usage. The main objective was to develop a central platform that encompasses herbal distribution, supports community participation, and promotes online medical tourism. The analysis of data from users interested in herbal remedies and alternative healthcare enabled us to apply Inbound Marketing technology in developing the "Digital Herbal Hub." This platform emphasizes convenience and inclusivity for all genders and ages, aiming to promote online medical tourism in Thailand.