The development of video content using storytelling techniques in conjunction with communication activities enhanced awareness for 3PlusNews online production among undergraduate students

The objectives of this research were: 1) To conduct a needs assessment for the developmentofvideocontent,2)To develop and evaluatethe qualityofvideo content employing storytelling techniques, 3) To assess the perception of video content employing storytelling techniques, and 4) To evaluate the satisfaction of the sample using video content employing storytelling. The assessment tools used inthestudyconsisted ofneedsassessment forms,contentand media qualityforms, perception forms, and satisfaction forms. The research was experimental, with a sample of 50 participants chosen through Simple Random Sampling from the ETM 112 Thai Language Communication course in Semester 2/2023. Theresultsof this studyshowed that:1)Theneedsassessmentof thesample for the developmentof videocontent inconjunction withcommunicationactivities was at a high level (x = 4.40, S.D. = 0.49). 2) In evaluating the quality of video content it was found that, 2.1) Content qualityevaluation wasatavery good level (x = 4.54, S.D. = 0.79), and 2.2) Media quality was also at a good level (x = 4.44, S.D. = 0.19), 3) Comparative perception assessment indicated that the perceptual effect of the sample after watching the video media in conjunction with communication activities was statistically significantly higher than the perceived effect of the sample before watching the video content in conjunction with communication activities at a significance level of .05 (t-test = 40.74), and 4) The satisfaction of the sample was at the highest level (x =4.75, S.D. = 0.39). Therefore, the development of video content employing storytelling techniques in conjunction with communication activities enhanced awareness for 3PlusNews online production among undergraduate students, which can be applied in real situations with acceptable quality.