The Development of a Video Content Series for Public Relations the Travel Show Joy’s Day on Instagram

This research aimed to 1) develop a video content series for public relations
the travel show Joy’s Day on Instagram of Munwork Production Co., Ltd., 2) evaluate
the quality of the video content developed, 3) assess the perception of the
sample group towards the video content developed, and 4) evaluate the satisfaction
of the sample group with the video content series developed. The tools used
in this research were 1) a video content series for public relations the travel show
Joy’s Day on Instagram, 2) an evaluation form for the quality of the video content
series for public relations the travel show Joy’s Day on Instagram, 3) an evaluation
form for the perception of the sample group towards the video content series for
public relations the travel show “Joy’s Day” on Instagram, and 4) an evaluation
form for the satisfaction of the sample group with the video content series for
public relations the travel show Joy’s Day on Instagram. The sample group used in
this study selected by simple random sampling from followers of munworkproductions
Instagram who have watched the video content series for public relations the
travel show Joy’s Day and are willing to respond to the questionnaire, totaling 50
people. The development results found that three video content clips were
developed for public relations the travel show “Joy’s Day” and were assessed by
experts. The experts’ evaluation results showed that the content quality was at a
good level ( = 4.50, S.D. = 0.44), the presentation media quality was at a very
good level ( = 4.73, S.D. = 0.40), the sample group’s perception was at the highest
level ( = 4.90, S.D. = 0.30), and the sample group’s satisfaction was at the highest level ( = 4.88, S.D. = 0.32). Therefore, the developed video content series
for public relations the travel show Joy’s Day on Instagram of Munwork Production
Co., Ltd. could be used practically.