THE DEVELOPMENT OF AN ELECTRONIC BOOK FOR PUBLIC RELATIONS THE MELLOW POP MCOT STREAMING PLATFORM ON GOOGLE SITES

This research aimed to 1) develop an electronic book for public relations on the Mellow POP MCOT streaming platform on Google Sites, 2) assess the quality of the developed media, 3) evaluate the audience's perception of the developed media, and 4) evaluate the audience's satisfaction with the developed media. The study sample consisted of 50 Mellow POP MCOT streaming viewers, selected by accidental sampling. The research tools included 1) a content and presentation quality assessment form; 2) a perception assessment form; and 3) a satisfaction assessment form. The research resulted in the development of an electronic book for public relations on the Mellow POP MCOT streaming platform on Google Sites. The content quality assessment by content experts was rated at a good level (x̅ = 4.33, S.D. = 0.66), and the presentation quality was rated at a very good level (x̅ = 4.56, S.D. = 0.54). The sample's perception was rated at the highest level (x̅ = 4.71, S.D. = 0.48), and the sample's satisfaction was also rated at the highest level (x̅ = 4.72, S.D. = 0.48). Therefore, the electronic book for public relations on the Mellow POP MCOT streaming platform on Google Sites can be practically applied.