THE DEVELOPMENT OF VIDEO CONTENT SERIES TITLED “LITTLE SPORTS TIPS” ON THE 9TH STADIUM FACEBOOK PAGE

This research aimed to 1) develop the video content series titled "Little Sports Tips" on the 9th Stadium Facebook page; 2) evaluate the quality of the content and the presentation media of the developed video content series; 3) assess the perception of the sample group; and 4) evaluate the satisfaction of the sample group with the developed video content series. The tools used in this research included 1) the video content series titled "Little Sports Tips" on the 9th Stadium Facebook page, 2) a content quality and presentation media evaluation form, 3) a perception assessment form for the sample group, and 4) a satisfaction assessment form for the sample group. The sample group for this study consisted of 50 followers of the 9th Stadium Facebook page, selected through simple random sampling and willing to respond to the questionnaire. The research results included the development of four video clips titled "Little Sports Tips" on the 9th Stadium Facebook page. The content quality evaluation by experts showed a good level (x̅ = 4.42, S.D. = 0.50), the presentation media quality evaluation was at a very good level (x ̅ = 4.61, S.D. = 0.60), the perception assessment of the sample group was at the highest level (x̅ = 4.80, S.D. = 0.40), and the satisfaction evaluation of the sample group was at the highest level (x̅ = 4.79, S.D. = 0.42). Therefore, the developed "Little Sports Tips" video content series on the 9th Stadium Facebook page can be effectively utilized.