Perspectives of Award-Wining Thai Graphic Designers and Users on the Design Process

This study employed a mixed-methods approach, incorporating both qualitative and quantitative research. The objective was to examine the perspectives of Thai graphic designers and users on graphic design work. The research process included 1) collecting and reviewing related concepts and theories; 2) developing research instruments; 3) collecting data from graphic design users through purposive sampling; 4) using semi-structured interviews and closed questions for data collection; and 5) analyzing and presenting the findings.

The findings revealed that award-winning graphic designers and user groups rated various aspects of graphic design creation as follows 1) Concept and Idea, with an average score of 4.33 and 4.73; 2) Design Element, with an average score of 3.85 and 4.31; 3) Context and Production, with an average score of 4.00 and 4.13; 4)Tools and Technology, with an average score of 3.33 and 3.90; and 5) Target or User, rated the highest, with an average score of 4.67 and 4.59.

Key Words:Graphic Design, Graphic Design Process, Graphic Desig