Development of Print Media for Learning Motivation Using Creative Designs in Printing, Decorating, and Book Making

Currently, the packaging industry is experiencing a shortage of graphic designers and a lack of interactive learning materials about graphic design. The purpose was to design motivational videos and audio in 7 modules to enhance understanding of graphic design using Adobe Illustrator. Each video clip with 2-3 minutes period was produced with Adobe Premiere Pro and uploaded to the Google Classroom platform to be accessed by QR code scanning. The qualities of the multimedia were evaluated by 3 content experts and 3 media experts using a 5-point rating scale. The learning effectiveness was observed using a specific focus group of 30 undergraduate students in the Printing and Packaging Technology program at KMUTT. The pre-tests and post-tests for each module were created with Google Forms using 10 optimal multiple-choice questions in a module with IOC and difficulty level analysis. The qualities of the content were rated as good (x̅ = 4.01) and the qualities of the media was rated as good (x̅ = 4.37). The learning efficiency, determined from the total post-test scores (E1) to the mean score of the final exercise (E2), was 84.2/88.14, which was higher than the expected criteria. The mean of post-test score was 48.24% higher than the mean of pre-test score which was significantly difference at the 0.05 level. Learners' satisfaction with the content was high (x̅ = 4.47), and satisfaction with the multimedia was the highest (x̅ = 4.54). This suggests that the multimedia modules could be effectively applied to improve understanding of graphic design.