Digital Content on Google Sites for Course Subjects to Enhance Digital Literacy through Self-Directed Learning for Thai Students

Due to its ease of use, Google Sites has become a popular choice for instructional purposes, this study aimed to develop and evaluate the quality of digital content on Google Sites for course subjects to enhance digital literacy through self-directed learning for Thai students, compare students’ perceptions before and after engaging with the digital content, and assess students’ satisfaction with the developed digital content. The research instruments included digital content on the Google Site for the course ETM 358 Marketing Communication, quality assessment tools for content and media presentation, a perception evaluation form, and a satisfaction evaluation form. Data were collected during the first semester of the 2024 academic year from 30 students who voluntarily responded to the survey out of a total population of 33 students enrolled in the subject. Data analysis involved statistical methods such as mean, standard deviation, and t-test. The findings indicated that the developed digital content consisted of eight short video episodes and infographic posters hosted on Google Sites for course subjects. The quality assessment by experts rated the content and media presentation at a very good level, respectively. A significant improvement in students’ perceptions was observed after engaging with the digital content and activity (t-test = 4.60, p <.01). Additionally, students’ satisfaction with the learning materials was rated at the highest level. These findings suggest that the developed digital content on Google Sites is of high quality and can be effectively utilised.