Thinking of Musicians on Music Industry Landscape in Thailand

Innovative thinking of musicians encompasses the capacity to generate novel ideas and techniques for addressing or enhancing music works across several dimensions. Musicologists have determined that innovative thinking has been present since the medieval period of Western music and continues to the present day, revolutionizing every aspect of the music landscape. Through the combination of documentary evidence and interviews in the research entitled ―Desirable Characteristics of Musical Innovators in the 21st Century,‖ the researcher delineated the geographical focus as Thailand and identified participants as individuals with experience in music or innovation. It was found that innovative thinking influences the evolution of the music industry landscape in Thailand, categorized into four main issues: (1) Developing the manufacturing processes for mainstream music companies; (2) Creating musical genres for niche markets; (3) Developing commercial musical instruments; and (4) Formulating the curriculum of music for colleges and universities. The evolving music industry landscape necessitates that artists and associated professionals adapt to new concepts and methods. Their objective is to cultivate their talent, sustain their careers, generate innovative music concepts, etc. Consequently, innovative thinking is a crucial element driving the changing landscape of the music industry globally, including in Thailand.