A Research Study on Short Film Production for Promoting Community-Based Tourism in Wang Ben Village, Thong Saen Khan District, Uttaradit Province, Thailand

In 2025, community-based tourism (CBT) has gained increasing momentum as part of the
national tourism development strategy through participatory processes (Ministry of Tourism
and Sports, 2021). CBT serves as a sustainable resource management tool that fosters local
pride and cultural preservation. This study aimed to produce and evaluate a short film
promoting CBT in Wang Ben Village, Thong Saen Khan District, Uttaradit Province,
Thailand.
The research adopted the 3P film production model (Pre-production, Production, Post-
production) to develop the video, which was then evaluated by three experts and 40
participants. Data were collected using structured questionnaires and analyzed statistically to
calculate means and standard deviations.
The experts gave the video an overall average score of 3.39, indicating moderate satisfaction.
The content was rated at 3.60 and production techniques at 3.70, reflecting high satisfaction.
The sample group rated the overall video quality at 3.79, indicating high satisfaction. Content
perception and satisfaction with production techniques both scored 3.58.
Feedback highlighted that while the film was generally well-received, improvements could
still be made. Expert recommendations included enhancing visual composition, color
grading, lighting, and subtitle clarity to boost the film's overall effectiveness in promoting
CBT.