Innovating Sustainable Fashion Identity: A Circular Economy Approach with Nondyed Materials.

This research explores the development of a sustainable fashion branding identity through the use of non-dyed textile materials, underpinned by the principles of circular economy. A mixed-methods approach, combining qualitative and quantitative research techniques, was employed. Data were collected from key stakeholders, including entrepreneurs in large-scale fashion enterprises, experts in branding identity design, industrial fashion designers, and urban consumers aged 18-45 who are environmentally conscious. The findings indicate that applying circular economy principles can significantly reduce the environmental impact of the fashion industry by eliminating the dyeing process. Emphasizing the recycling and upcycling of textile waste and deadstock enhances resource efficiency, conserves freshwater, and minimizes chemical use, thereby promoting a more sustainable production model. Furthermore, this approach fosters the creation of fashion brands aligned with ethical values, encouraging consumers to make informed and responsible purchasing decisions. Ultimately, the research demonstrates that the circular economy framework can effectively reshape production and consumption patterns in the fashion industry, driving a global shift towards sustainable practices and promoting global citizenship.