The Development of a Video Content Series to Promote Fashion Product Sales on the TikTok Platform

This research aimed (1) to develop a video content series to promote fashion
product sales on the TikTok platform for Skechers Comfort TH, (2) to evaluate
the quality of the developed video content, (3) to assess the perception of the
sample group, and (4) to evaluate the satisfaction of the sample. The research tools
included 1) the developed video content series for promoting fashion product sales
on the TikTok platform for Skechers Comfort TH, 2) a content and media quality
assessment form, 3) a perception assessment form, and 4) a satisfaction assessment
form. The sample group consisted of 50 followers of the Skechers Comfort TH page,
selected through accidental sampling by drawing lots from volunteers willing to
participate in the study. The research findings were as follows: 1) three video clips
were successfully developed to promote fashion product sales on TikTok, (2) expert
evaluations revealed that the content quality was rated at a very good level ( =
4.61, S.D. = 0.61), and the media presentation quality was rated at a good level
( = 4.26, S.D. = 0.71), (3) the sample’s perception was rated at the highest level (
= 4.66, S.D. = 0.67), and (4) the satisfaction of the sample group was also rated
at the highest level ( = 4.76, S.D. = 0.48). Therefore, the developed video content
series is considered practical and applicable for promoting fashion product sales
on the TikTok platform for Skechers Comfort TH.