The Development of a Digital Content Set for Promoting Student Entrepreneurs’ Products on the Online Platform

The purposes of this research were: 1) to develop a set of digital content for promoting student entrepreneurs’ products on the online platform, 2) to assess the quality of the digital content set; 3) to evaluate the perception of the sample group towards the digital content set; and 4) to assess their satisfaction. The sample group consisted of 50 followers of the Facebook page ECT Social Lab, selected through accidental sampling using a lottery method. The development resulted in six infographic posters and six video materials designed to promote six online stores that had been operating for at least one year: eat.happy.homemade, sillystore_vintage, as. youlike. store, i. lovesaturday, masala. dd, and splash_worldz. Three experts in each field rated the content quality at a good level (𝑥̅ = 4.16, S.D. = 0.38) and the presentation media quality at a good level (𝑥̅ = 4.31, S.D. = 0.58). The sample group's perception of the developed content was at the highest level (𝑥̅ = 4.77, S.D. = 0.53), and their satisfaction level was also at the highest level (𝑥̅ = 4.76, S.D. = 0.46). Therefore, the developed digital content set for promoting student entrepreneurs' products on the online platform was practical and can be utilized.