Online Learner Achievement and Satisfaction on the ThaiMOOC Platform: A Case Study of Digital Media Creation on Online Social Networks

Abstract—As online learning continues to grow in
popularity, Massive Open Online Courses (MOOCs) have
emerged as a flexible and accessible solution for lifelong
learning. However, MOOCs often face challenges related to low
completion rates and high dropout rates, prompting a need to
better understand learner success and satisfaction. ThaiMOOC,
Thailand’s national MOOC platform, offers a variety of courses
designed to enhance digital competencies for diverse learner
groups. One such course, KMUTT015 Digital Media Creation
on Online Social Networks, has gained significant attention since
its launch. The purpose of this study was to (1) examine the
proportion of online learners who met the passing criteria for
the course and (2) assess online learner satisfaction levels using
mean and standard deviation. The research employed a
quantitative descriptive approach based on secondary data
retrieved from the ThaiMOOC platform under the Thailand
Cyber University (TCU). The data were collected from learners
who enrolled in the course between April 15, 2020, and
December 31, 2024, totaling 23,107 participants. According to
the course evaluation criteria, learners were required to achieve
at least 70% of the total score to pass. The findings revealed that
(1) 16,118 learners (69.75%) successfully passed the assessment
and received a certificate, while 6,989 learners (30.25%) either
did not pass or dropped out of the course; and (2) among the
13,272 certified learners who completed the satisfaction
questionnaire, the average satisfaction score was 4.22 (SD =
0.69), indicating a high level of satisfaction. These results offer
implications for future MOOC instructional design research.
Keywords—completion rate, digital equity, digital learning
platform, dropout rate, edX