Lead users and early adoptors of bioplastics: A market-led approach to innovative food packaging films
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Author list: Theinsathid P., Chandrachai A., Suwannathep S., Keeratipibul S.
Publisher: American Scientific Publishers
Publication year: 2011
Journal: Journal of Biobased Materials and Bioenergy (1556-6560)
Volume number: 5
Issue number: 1
Start page: 17
End page: 29
Number of pages: 13
ISSN: 1556-6560
Languages: English-Great Britain (EN-GB)
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Abstract
Food quality and safety are major concerns in the food industry and bioplastics constitute an emerging and innovative industrial segment which helps address these concerns. The bioplastics industry is characterized by new synergies and collaborations in the chemical, biotechnological and agricultural sectors, with antimicrobial packaging being one emerging technology that significantly improves food safety. In order to gain a deeper understanding of the perceptions of stakeholders and lead users of the adoption of innovative antimicrobial PLA films, the researchers conducted in-depth interviews and used questionnaires. The target group for the study was the experts in the bio-based materials and food industry. The effects of climate change mean that It Is becoming increasingly Important for individuals to reduce their carbon footprints. Combining the concepts of bio-based plastics with active packaging properties results an innovative product which is not only environmentally friendly, but also is attractive to consumers. Consequently, consumers may push for the use of bio-based packaging materials as an alternative to materials produced from non-renewable sources. In this paper, we report on the factors that influence the commercialization of bioplastics by describing the use of innovative food packaging films in the processed meat industry as an example. Research on the role of stakeholders in the value chain, consumer demand for bioproducts, barriers to commercialization, supplier-customer linkages, technology transfer, government policy and the acceptance of product premiums are all summarized herein. Copyright ฉ 2011 American Scientific Publishers All rights reserved.
Keywords
Antimicrobial polylactic acid film, Bioplastics bio-based product, Commercializing antimicrobial film, Innovative packaging, Polylactic acid (PLA), Renewable resource
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