Investigating the Use of Google Translate in Terms and Conditions in an Airline s Official Website : Errors and Implications

บทความในวารสาร

ผู้เขียน/บรรณาธิการ

กลุ่มสาขาการวิจัยเชิงกลยุทธ์

ไม่พบข้อมูลที่เกี่ยวข้อง

รายละเอียดสำหรับงานพิมพ์

รายชื่อผู้แต่ง: Vidhayasai, T.;Keyuravong, S.;Bunsom, T.

ปีที่เผยแพร่ (ค.ศ.): 2015

วารสาร: PASAA (0125-2488)

Volume number: 49

Issue number: 1

หน้าแรก: 137

หน้าสุดท้าย: 169

นอก: 0125-2488

URL: http://www.culi.chula.ac.th/publicationsonline/files/article/hf8rmE0JMDTue15236.pdf

บทคัดย่อ

In the era of globalization, the Internet is regarded as one of the most popular sources of information given the number of on-line browsers who have access to websites. The tourism industry, be it hotels or airlines, in the 21st century relies heavily on the provision of information via its official websites. Thus, it is crucial that the information be accurate so as not to cause misunderstanding, or legal and financial damage. However, when information in several foreign languages involves a complicated process of translation conducted with a translation machine, serious problems can occur. According to Newmark (1998), human translation occurs at two levels: semantic equivalence and communicative equivalence. The reliance on a translation tool such as Google Translate is therefore worth our attention to find out whether such a tool is efficient and practical. In this study, we investigate a low-cost airline’s official website deploying Google Translate to translate its official, legal documents. Our particular focus lies in “Terms and Conditions” because of its crucial impact on the airline and its passengers. Findings suggest that errors occur at three major levels: lexical, syntactical and discursive. The errors inevitably cause unintelligibility, to which we provide explanations and also offer some practical implications for future use.

คำสำคัญ

Google Translate, translation, errors