Improving sense of Well-Being by managing memories of experience
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Publication Details
Author list: Chignell M., de Guzman C., Zucherman L., Jiang J., Chan J., Charoenkitkarn N.
Publisher: Springer
Publication year: 2016
Volume number: 9735
Start page: 454
End page: 465
Number of pages: 12
ISBN: 9783319403960
ISSN: 0302-9743
Languages: English-Great Britain (EN-GB)
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Abstract
Memories of experience are influenced by a peak-end effect [13]. Memories are modified to emphasize the final portions of an experience, and the peak positive, or negative, portion of that experience. We examine peak-end effects on judged Technical Quality (TQ) of online video. In two studies, sequences of different types of video disruption were varied so as to manipulate the peak-end effect of the experiences. The first experiment demonstrated an end effect, plus a possible peak effect involving negative, but not positive, experience. The second study manipulated payment conditions so that some sessions were structured as requiring payment to watch the video. The second study also distinguished between a peak effect and a possible sequence effect. Evidence was again found for an end effect, with a secondary effect of sequence, but no evidence was found for a peak effect independent of sequencing. ฉ Springer International Publishing Switzerland 2016.
Keywords
Over-The-Top video, Peak-End effect, Technical quality
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