A proposal of model of Kawaii feelings for spoon designs
Book chapter abstract
ผู้เขียน/บรรณาธิการ
กลุ่มสาขาการวิจัยเชิงกลยุทธ์
ไม่พบข้อมูลที่เกี่ยวข้อง
รายละเอียดสำหรับงานพิมพ์
รายชื่อผู้แต่ง: Laohakangvalvit T., Achalakul T., Ohkura M.
ผู้เผยแพร่: Springer
ปีที่เผยแพร่ (ค.ศ.): 2017
วารสาร: Lecture Notes in Computer Science (0302-9743)
Volume number: 10271
หน้าแรก: 687
หน้าสุดท้าย: 699
จำนวนหน้า: 13
นอก: 0302-9743
ภาษา: English-Great Britain (EN-GB)
บทคัดย่อ
Affective values are important factors in manufacturing. Kawaii, which is a positive adjective that denotes such positive connotations as cute, lovable, and charming, becomes even more important as an affective value. It plays an important role in the success of many products, such as Hello Kitty and Pokemon. Based on this success, we believe that kawaii will be a key factor for future product design. In our previous study, we performed a comparison of 39 spoon designs based on kawaiiness for Japanese and Thai. As a result, we clarify the similarities and differences of kawaii preferences between Thai and Japanese. From this result, we suggested the design ideas of kawaii spoons to spoon manufacturers. However, the results might not be applicable to evaluate kawaii spoon designs in general. In this study, we proposed models of kawaii feelings for spoon designs which can be used to evaluate the kawaiiness of spoon designs in general. We also clarified useful attributes for kawaii spoon designs. The results suggested the list of attributes to be considered in the design of kawaii spoons. ฉ 2017, Springer International Publishing AG.
คำสำคัญ
Affective value, Kansei engineering, Kawaii, Spoon designs
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