Understanding users' continued usage of IP-based personal communication applications

Conference proceedings article

ผู้เขียน/บรรณาธิการ

กลุ่มสาขาการวิจัยเชิงกลยุทธ์

ไม่พบข้อมูลที่เกี่ยวข้อง

รายละเอียดสำหรับงานพิมพ์

รายชื่อผู้แต่ง: Sathapornvajana S., Papasratorn B.

ผู้เผยแพร่: IEEE Computer Society

ปีที่เผยแพร่ (ค.ศ.): 2015

Volume number: 2015-August

หน้าแรก: 573

หน้าสุดท้าย: 578

จำนวนหน้า: 6

ISBN: 9781479989935

นอก: 2165-8528

eISSN: 2165-8528

URL: https://www.scopus.com/inward/record.uri?eid=2-s2.0-84944682244&doi=10.1109%2fICUFN.2015.7182609&partnerID=40&md5=57484c978406a928e57ab7c951646ce0

ภาษา: English-Great Britain (EN-GB)

ดูบนเว็บไซต์ของสำนักพิมพ์

บทคัดย่อ

Internet Protocol (IP)-based communication technology, such as Voice over IP (VoIP) in particular, is widely used for personal communication. Previous research focused on developing applications to achieve good Quality of Service (QoS), but were less focused on the quality perception and application adoption. This study proposed a model with Perceived Quality as an extension to the Expectation Confirmation Model (ECM). Data were collected from 125 participants who had previously used IP applications. The results revealed that Confirmation, Perceived Usefulness and Perceived Quality have a direct effect on Satisfaction. Based on the findings, VoIP providers should avoid creating overly-high expectations in their customers, as this would negatively affect satisfaction. ฉ 2015 IEEE.

คำสำคัญ

Expectation Confirmation Model (ECM), IP-based personal communication application, perceived quality