Sellers' Behavior in E-commerce: SME Exporters in Thai Fashion Industry

Journal article

Authors/Editors

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Publication Details

Author list: Payakkapong, A; Yeolao, D; Worawongpongsa, W

Publication year: 2017

Journal: International Journal of Behavioral Science (1906-4675)

Volume number: 12

Issue number: 1

Start page: 69

End page: 78

Number of pages: 10

ISSN: 1906-4675

Languages: English-Great Britain (EN-GB)

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Abstract

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Keywords

e-commerce, innovation decision process, theory of Planned Behavior