A model of Kawaii feelings for cosmetic bottles

Conference proceedings article

ผู้เขียน/บรรณาธิการ

กลุ่มสาขาการวิจัยเชิงกลยุทธ์

ไม่พบข้อมูลที่เกี่ยวข้อง

รายละเอียดสำหรับงานพิมพ์

รายชื่อผู้แต่ง: Laohakangvalvit T., Achalakul T., Ohkura M.

ผู้เผยแพร่: Hindawi

ปีที่เผยแพร่ (ค.ศ.): 2018

หน้าแรก: 143

หน้าสุดท้าย: 148

จำนวนหน้า: 6

ISBN: 9781538652541

นอก: 0146-9428

eISSN: 1745-4557

URL: https://www.scopus.com/inward/record.uri?eid=2-s2.0-85050162181&doi=10.1109%2fICBIR.2018.8391182&partnerID=40&md5=44ab5661c038739e9432e9ca7dd35e04

ภาษา: English-Great Britain (EN-GB)

ดูบนเว็บไซต์ของสำนักพิมพ์

บทคัดย่อ

Affective values are important factors in manufacturing in Japan. Kawaii, an affirmative adjective that denotes such positive meanings as cute or lovable, becomes even more critical as an affective value and plays leading role in the worldwide success of many products, such as Hello Kitty and Pokemon. Based on this success, we believe that kawaii will be a key factor in future product design. In our previous research, we proposed models of kawaii feelings for spoon designs. We extracted the attributes of such designs and constructed models using the Support Vector Machine (SVM) algorithm. In this research, we used the Deep Convolutional Neural Network (CNN) algorithm because it can perform classification using images as input and studied the kawaiiness of cosmetic bottles. Our objectives were to propose a model of kawaii feelings for cosmetic bottles and a method with which to construct it. We applied the model to evaluate the attributes of cosmetic bottles and clarified effective attributes to increase the kawaiiness. ฉ 2018 IEEE.

คำสำคัญ

Cosmetic bottles, Deep Convolutional Neural Network (CNN)