Factors influencing teenagers behavior on posting and sharing messages via Facebook

Conference proceedings article

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Publication Details

Author list: Cheevasuntorn K., Watanapa B., Funilkul S., Krathu W.

Publisher: Hindawi

Publication year: 2018

Volume number: 2018-January

Start page: 1

End page: 4

Number of pages: 4

ISBN: 9781538614310

ISSN: 0146-9428

eISSN: 1745-4557

URL: https://www.scopus.com/inward/record.uri?eid=2-s2.0-85049420296&doi=10.1109%2fINCIT.2017.8257852&partnerID=40&md5=9dd2f1a60fe845a0fe0db0c5ad01c0c2

Languages: English-Great Britain (EN-GB)

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Abstract

This paper proposes a hypothetical model of factors influencing the behavior of teenagers posting or sharing messages on Facebook. Personality (based on the Big five model), Social influence and perceived ability to control user interfaces and devices for posting are presumed as primary factors in the study. The statistical ANCOVA analysis was conducted to evaluate the model based on a questionnaire responded by 180 teenagers aged between 13 and 15 living in Thailand. Key experimental results are that the trait of extraversion and perceived control over the device and Facebook functions are vital influences and disconfirmation of the expected results of posting can aggravate the posting direction. ฉ 2017 IEEE.

Keywords

behavior, Big five personality, Personality trait, Social influence, Teenager