The Development of Electronics Book Combined with the QR Code Technology Titled in “Social Media Literacy”
Journal article
Authors/Editors
Strategic Research Themes
Publication Details
Author list: Kuntida Thamwipat;PORNPAPATSORN PANTHUPAKORN;Jirapoom Meekong;Siriyakorn Sriha
Publication year: 2021
Journal: วารสารนิเทศสยามปริทัศน์ (1513-2226)
Volume number: 20
Issue number: 1
Start page: 119
End page: 130
Number of pages: 12
ISSN: 1513-2226
URL: https://so05.tci-thaijo.org/index.php/commartsreviewsiamu/article/view/250783
Abstract
This research aimed to develop and find quality, assessment of perception and satisfaction of the sample group toward Electronics book combined with the QR code technology titled in “Social Media literacy ”, the research tools were as follows: 1) content evaluation form 2) media evaluation form for electronics book combined with the QR code technology 3) evaluation form of the sample's perception on electronics book combined with the QR code technology 4) evaluation form measuring subject group satisfaction to electronics book combined with the QR code technology. The sample group used for this evaluation consists of 30 people from 2nd year of undergraduate level from the department of Educational Communications and Technology who registered for the course of ETM 202 Advertising and Public Relations during the first semester of the academic year 2020 selected by purposive sampling method from the students who learned by the developed electronics book and pleased to response the questionnaires. The expert evaluation results showed that the content quality assessment was at a very good level. (=4.70, S.D. = 0.40). The media quality evaluation result was at a very good level. (
=4.64, S.D. = 0.46) The evaluation of the perception of the sample was in at the highest level (
=4.54, S.D. = 0.59). And the satisfaction evaluation result of the sample group was at the highest level (
=4.57, S.D. = 0.56). Therefore, the developed electronics book were in a high quality and could be used practically.
Keywords
Educational Curriculum