Student relationship management using business intelligence model to enhance student’s leadership in 21st century

Conference proceedings article

Authors/Editors

CHANIN TUNGPANTONG

Strategic Research Themes

Personalized & adaptive (Future Learning)

Publication Details

Author list: Tungpantong, Chanin; Piriyasurawong, Pallop;

Publisher: Springer

Publication year: 2020

Title of series: Advances in Intelligent Systems and Computing

Volume number: 1134 AISC

Start page: 382

End page: 394

Number of pages: 13

ISBN: 9783030402730

ISSN: 2194-5357

eISSN: 2194-5357

URL: https://www.scopus.com/inward/record.uri?eid=2-s2.0-85084182172&doi=10.1007%2f978-3-030-40274-7_39&partnerID=40&md5=2eae8b5d7b038117a3f39b4e3da1f091

Languages: English-Great Britain (EN-GB)

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Abstract

The purpose of this research is to develop Student Relationship Management Using Business Intelligence Model to Enhance Student’s Leadership in 21st Century and to evaluate the appropriateness of the model. There are two part for this research, at first part, the researchers studied about theories and research which relate to student relationship management, business intelligence, student affairs, and leadership. Then synthesized and designed the model for managing student relationships using business intelligence system based on various data analysis principles with CRISP-DM. In the second part, the researchers evaluated the appropriateness of the model. The appropriateness questionnaire for the student relationship management using business intelligence model was created and submitted to five experts for improvement. The results of this research showed that (1) the student relationship management using business intelligence model consist of three elements: input, process, and output by using CRISP-DM in process element. The input element has three parts: student’s data, student activity, and observed behavior. The process element has four parts: data preparation, modeling, evaluation, and development. The output has seven parts: innovation, teamwork, conflict management, leadership, adaptability and flexibility, objective-based management, and planning. (2) the results of evaluation of appropriateness of the model by experts which the overall was good level. © Springer Nature Switzerland AG 2020.

Keywords

Business Intelligence, Leadership, Student Relationship Management