An Integrated TAM/ISS Model Based PLS-SEM Approach for Evaluating the Continuous Usage of Voice Enabled IoT Systems

บทความในวารสาร

ผู้เขียน/บรรณาธิการ

กลุ่มสาขาการวิจัยเชิงกลยุทธ์

รายละเอียดสำหรับงานพิมพ์

รายชื่อผู้แต่ง: Pal D., Arpnikanondt C.

ผู้เผยแพร่: Springer

ปีที่เผยแพร่ (ค.ศ.): 2021

วารสาร: Wireless Personal Communications (0929-6212)

Volume number: 119

Issue number: 2

หน้าแรก: 1065

หน้าสุดท้าย: 1092

จำนวนหน้า: 28

นอก: 0929-6212

eISSN: 1572-834X

URL: https://www.scopus.com/inward/record.uri?eid=2-s2.0-85101156691&doi=10.1007%2fs11277-021-08251-3&partnerID=40&md5=8dd353e10417233fa9c128862b5dab77

ภาษา: English-Great Britain (EN-GB)

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บทคัดย่อ

The Voice Assistant (VA) market is emerging rapidly. Considering the unique features of voice technology, primarily with respect to its ability to provide a total hands-free way of communication, existing technology acceptance models might not be comprehensive enough to explain the users’ attitudes towards using this technology. Moreover, extant research on VAs are fragmented, with two separate directions. The first one takes a technology acceptance based approach, whereas the second one takes a user satisfaction based approach for explaining the usage of the VAs. In this work a comprehensive model is proposed by integrating the two separate research directions together incorporating the concepts from Technology Acceptance Model (TAM) and Wixom & Todd Information System Success Model (W&T ISS). Data is gathered using an online survey from 419 people, and the results are analyzed using the Partial Least Squares Structural Equation Modelling. Results show a statistically significant positive association between the object-based beliefs and attitudes (Information Quality, System Quality, Service Quality) with the behavioral-based beliefs and attitudes (Perceived Usefulness, Perceived Ease of Use, Perceived Enjoyment). Among the two other contextual factors the effect of privacy risk is found to be non-significant, whereas that of perceived compatibility is significant. Overall, the proposed research model has a good fit (R2= 64.6 %). Based upon the results, appropriate theoretical and practical implications are discussed. © 2021, The Author(s), under exclusive licence to Springer Science+Business Media, LLC part of Springer Nature.

คำสำคัญ

Hedonic benefits, Technology acceptance, User Satisfaction, Utilitarian benefits