Effectiveness of warning graphic labels on cigarette packs in enhancing late-teenagers’ perceived fear of smoking-related harms in bangkok, thailand

บทความในวารสาร


ผู้เขียน/บรรณาธิการ

ไม่พบข้อมูลที่เกี่ยวข้อง


กลุ่มสาขาการวิจัยเชิงกลยุทธ์


รายละเอียดสำหรับงานพิมพ์

รายชื่อผู้แต่งChudech S., Janmaimool P.

ผู้เผยแพร่SAGE Publications

ปีที่เผยแพร่ (ค.ศ.)2021

Volume number10

Issue number1

หน้าแรก1

หน้าสุดท้าย14

จำนวนหน้า14

นอก22799028

eISSN2279-9036

URLhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85100585022&doi=10.4081%2fjphr.2021.1912&partnerID=40&md5=b5f48635ffa566ae4669a8f143f842eb

ภาษาEnglish-Great Britain (EN-GB)


ดูในเว็บของวิทยาศาสตร์ | ดูบนเว็บไซต์ของสำนักพิมพ์ | บทความในเว็บของวิทยาศาสตร์


บทคัดย่อ

Background: This study investigated the level of fear of smok-ing-related harms for teenagers of different gender, different levels of smoking behaviour, and difference in smoking levels of friends and family members, as influenced by warning graphic images on cigarette packs. The study also compared levels of this fear in cat-egories based on participants’ perception (e.g., scarier or less scary images). Design and Methods: The sample group was 353 undergradu-ate students at King Mongkut’s University of Technology Thonburi in Bangkok, Thailand. Questionnaires containing 21 warning graphic images, aimed at measuring levels of fear of smoking-related harms, were conducted. Both descriptive statistics and inferential statistics, such as independent and dependent t-test, were used to analyse the data. Results: The results showed that warning graphic images exhibiting patients suffering from cancers (e.g., lung cancer or laryngeal cancer) and images of damaged body parts were perceived as the scariest warning images. In contrast, images that did not illustrate serious disease suffered by smokers were perceived as the least scary images. The scariest images generated a significant higher level of fear of smoking-related harms than the least scary images. In addition, non-smoking participants were more sensitive to scary warning images than smoking participants. It was also found that the level of fear of smoking-related harms was significantly based on individual cognitive judgment, and it was not affected by the influence of social groups such as friends and family members. Conclusions: Developing effective warning graphic images could directly contribute to individuals’ perceived health risks and danger associated with smoking. © the Author(s), 2021.


คำสำคัญ

Fear of smoking-related harmsHealth risk perceptionSmoking behavioursWarning graphic images on cigarette packs


อัพเดทล่าสุด 2023-06-10 ถึง 07:37