The Outcome from the Development of Multimedia and Special Events
for Public Relations through Cooperative Learning to Promote
the Funding Campaign for Faculty of Industrial Education
and Technology Students with Financial Hardship

This objectives of this study were to synthesize the research works of developed multimedia and activities to increase knowledge of arts and culture for young people in the Community under the Bridge Zone 1 through community-based social service learning by Faculty of Industrial Education and Technology, King Mongkut’s University of Technology Thonburi (KMUTT) and to suggest the way to develop the multimedia and activity. The scope of analysis was done through the use of contents and media presentation quality assessment, the learning achievements of young people, and the satisfaction of the sampling groups towards the mixed media and activities organized by the students of the projects to develop multimedia and activities to increase knowledge of arts and culture for young people in the Community under the Bridge Zone 1 through community-based social service learning by Faculty of Industrial Education and Technology which was integrated in the LTM 652 Principle and Theories of Mass Communication course in the Department of Education Communications and Technology during the past 3 years between the academic years 2016 and 2019. The findings show that the students had organized projects to increase knowledge of single-head drum accompaniment and dancing performance for young people in the Community under the Bridge Zone 1 as part of a social lab. The multimedia consisted of posters, vinyl media, video clips which teach how to dance alongside single-head drum accompaniment and demonstrative activities for young people in the Community under the Bridge Zone 1. The studentsanalyzed, designed and developed multimedia as well as activities in accordance with the ADDIE Model between the first semester of the academic years 2016 and 2019 through community-based social service learning in six steps. The quality of the contents in the multimedia and activities was assessed by expert panels at good and very good levels. The quality of the media presentation was assessed by expert panels at good and very good levels. The average test scores from pre-tests and post-tests showed that their post-test scores were higher with a statistical significance at the .05 level. The sampling groups expressed high and the highest levels of satisfaction towards the multimedia and activities, confirming the research hypotheses. Moreover, the feedback by the students was at a good level. The students thought that the activities to increase knowledge of arts and culture for young people in the Community under the Bridge Zone 1 through community-based social service learning were beneficial both for them and for the community. It could be concluded that the outcomes from the development of multimedia and activities to increase knowledge of arts and culture for young people in the Community under the Bridge Zone 1 through community-based social service learning was of high quality and the feedback by the learners was at a good level and suggest 3 guidelines that can be applied in future projects.