Personality Is To A Conversational Agent What Perfume Is To A Flower

Although there has been a growing interest for conversational AI (CAI) agents in the consumer electronics (CE) community, how these agents are personified by humans has been an unexplored area. Creating personality traits for CAI agents is important as it will enable providing more personalized services. Accordingly, we propose a multi-dimensional approach involving two distinct phases and three different experiments for generating the CAI personality by integrating concepts from human, brand, and website personality frameworks. We identify eight unique personality types, three of which are proposed for the first time. Accordingly, the research implications are discussed.