Smart Marketing

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Publications

  

  

  

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• ● Factors Affecting Entrepreneurs’ Decision Making of Metal Processing Machine Maintenance Services in Thailand; Hathaigran Sitthichokesakulchai, Watcharapoj Sapsanguanboon; 2022; Journal article
• ● Factors Influencing the Decision to Watch the Tokusatsu Kamen Rider Movies and Purchase Toys from the Movies in Thailand; Natthawut Chatchalermwit and Watcharapoj Sapsanguanboon; 2021; Journal article
• ● Google Play Review Quality Scoring for Digital Engagement and App Development Using Transformer Models; Chinavat Nachaithong, Jessada Pranee, Wiboonsak Watthayu, et al.; 2025; Conference proceedings article
• ● Price Trend Forecasting of Cryptocurrency Using Multiple Technical Indicators and SHAP; Pongsathorn Pichaiyuth, Puwa Termnuphan, Tuul Triyason, et al.; 2023; Conference proceedings article
• ● Thai MBTI Psychographic Segmentation: Complement NaïVe Bayes vs. Thai Transformer on Short Social Media Posts; Warin Wattanapornprom, Jirakit Meesapprasert, Pichsinee Angsuchaikij, et al.; 2025; Conference proceedings article

Projects

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