The Process of Creativity in Creation to learning with Augmented Reality (AR) Technology on Digital Media

Digital Development Plan for Economy and Society. Access to digital technology must be promoted. Production of animation, games, and other digital content such as Virtual Reality (VR), Augmented Reality (AR), Immersive Technology, Artificial Intelligence (AI), etc. Capturing Thailand's cultural heritage and wisdom in digital format so that it can last even after time has passed and can be integrated. Extract knowledge and be able to apply it to create new digital content, promoting the development of stories to be interesting. Market research to understand the competitive advantage compared to other countries and forecast future data to point to the direction of industries such as gaming and animation, research, intellectual property law and digital rights management, in line with Thailand's Digital Government Development Plan 2017-2021 Key trends in the development of digital government, such as Augmented Reality (AR), adoption of Augmented Reality (AR) technology in learning or realistic situations, to add new forms of teaching and learning. But nowadays, in the creative medium or works that require creative thinking, there are different patterns, so the methods, processes, elements, and processes of creative thinking. It can be designed in accordance with the style of modern media. Learners' learning has changed. It should also be adjusted to reflect the changing technology. To provide the substance to the consumer (the receiver). Most effective