A Synthesis of the Outcomes from the Development of Media to Promote
the Green Nudges Concept to Undergraduate Students

Conference proceedings article


Authors/Editors


Strategic Research Themes


Publication Details

Author listAkarachai Kaewsomnuek, Peangpen Jirachai and Kuntida Thamwipat

Publication year2022

Start page368

End page376

Number of pages9

URLhttps://nclist.fiet.kmutt.ac.th/proceedings/index.php/online

LanguagesThai (TH)


Abstract

This study was a synthesis of research studies about the development of media to promote the Green Nudges concept to undergraduate students, analyzed from results of quality assessments in content, media presentation, and the sampling group satisfaction. There were 3 sets of contents distributed in the academic year 2020. The findings showed that the characteristic of media that present the concept of Green Nudges were the technology media such as e-book integrated with QR code technology, interactive media and video media. The quality of the contents as evaluated by the experts was at good and very good levels. The quality of the media presentation for these contents was at good and very good levels. The satisfaction of sampling group towards the contents was at the highest level. Moreover, it was found that the sampling group received การประชุมวิชาการระดับชาติด้านนวัตกรรมการเรียนรู้ทางวิทยาศาสตร์และเทคโนโลยีครั้งที่ 3 3 rd National Conference on Learning Innovation in Science and Technology information from the contents distributed on media to promote the Green Nudges concept. The media were easy to understand and therefore they were accessible to message recipients. It could be concluded that the developmentof media to promote the Green Nudges concept to undergraduate students could be applied for future works. 


Keywords

Achievement


Last updated on 2022-04-08 at 23:05