The Development of Video Motion Graphic Media for Public Relations on MCOT Platform Online Titled in 9 Sacred Places
Conference proceedings article
Authors/Editors
Strategic Research Themes
Publication Details
Author list: พรปภัสสร ปริญชาญกล, กุลธิดา ธรรมวิภัชน์, กันสุดา พรมรูป, มารียาม เขียวชอุ่ม, อรอนงค์ วรเนตร
Publication year: 2022
Start page: 419
End page: 426
Number of pages: 8
URL: https://nclist.fiet.kmutt.ac.th/proceedings/index.php/online
Languages: Thai (TH)
Abstract
This research was aimed to develop the video motion graphic media for public relations on MCOT platform online titled in sacred places, assess the quality of media, evaluate the sample’s perception, and assess the sample’s satisfaction through the video motion graphic media for public relations on MCOT platform online. The tools which were used in this study, consisted of a video motion graphic media for public relations on MCOT platform online titled in 9 sacred places, quality evaluation form for content and presentation media, perception assessment and satisfaction assessment form of the sample group. The samples were conducted by a purposive selection method from follower Facebook Fan-page: Backbone MCOTat least 1 month. 30 participants were selected by purposive sampling. The resultsof evaluation form were analyses by statistics mean and standard deviation. The study indicated that the evaluation by experts in the quality assessment of content was at a good level (𝑥̅= 4.02, S.D. = 0.41). The result of the evaluation of the quality of the presentation media was at a good level (𝑥̅= 4.22, S.D. = 0.35). The result of the perceived assessment of the samples was at the highest level (𝑥̅= 4.5 2, S.D. = 0.7 9). And the satisfaction assessment result of the samples was at the highest level (𝑥̅= 4.5 1, S.D. = 0.53). Therefore, the motion graphic for public relations on MCOT platform online titled in 9 sacred places can be used with quality.
Keywords
Achievement