The Development of Motion Graphics Media for Public Relations Petchara Prajomklao Scholarship of King Mongkut’s Universityทof Technology Thonburi

This project was aimed to (1) develop a motion graphics media for public
relations Petchara Prajomklao Scholarship of King Mongkut’s University of
Technology Thonburi, (2) assess the quality of motion graphics for public relations,
Petchara Prajomklao Scholarship of King Mongkut’s University of Technology
Thonburi (3) evaluate the perception of the samples and (4) evaluate the
satisfaction of the sample through the motion graphics media for public relations
Petchara Prajomklao Scholarship of King Mongkut’s University of Technology
Thonburi. The tools which were used in this study, were consisted of (1) a motion
graphics media for public relations Petchara Prajomklao Scholarship of King Mongkut’s
University of Technology Thonburi (2) quality evaluation form for content and
presentation media (3) perception assessment form and 4) satisfaction assessment
form. The samples were conducted by a purposive sampling method from high
school students of Naluang School in the amount of 30 people who participated
in the activity of ETM202 course. The result of evaluation form content and
presentation media experts total of 6 persons was analysed by statistics mean andstandard deviation. The study indicated that the evaluation by experts in the
quality assessment of content was at a good level ( = 4.42, S.D. = 0.62). The
results of the evaluation of the quality of the presentation media were at a very
good level ( = 4.70, S.D. = 0.38). The results of the perception assessment of the
samples were at the highest level ( = 4.51, S.D. = 0.55). And the satisfaction
assessment results of the samples were at the highest level ( = 4.50, S.D. = 0.52).
Therefore, The motion graphics for public relations Petchara Prajomklao Scholarship
of King Mongkut’s University of Technology Thonburi can be used with quality.