The Development of Interactive Public Relations Media Kits to Promote Brand Image Department of Computer Graphics Chetupon Commercial College

The objectives of this research were 1) to develop and assess the quality of interactive public relations media for promoting the image of the Department of Computer Graphics at Chetuphon College of Commerce and 2) to assess the perception and satisfactionof the sample with the interactive media for the Department of Computer Graphics Chetuphon Commercial College Content and Media Quality Assessment Form, Perception Assessment Form and Satisfaction Assessment Form. The method used in this research was a purposive sampling method. There was a sample of 30 people from students in the motion graphics program who were willing to answer the questionnaire. The results were evaluated by 6 content and media experts. The statistics used in the data analysis were mean and standard deviation. The results of the evaluation by experts found that the evaluation of content quality was at a very good level (𝑥 = 4.78, S.D. = 0.58). The evaluation result of media quality was at a good level (𝑥 = 4.22, S.D. = 0.38). The evaluation result of perception was at the highest level (𝑥 = 4.60, S.D. = 0.80) and the evaluation result of sample satisfaction was at the highest level (𝑥 = 4.64, S.D. = 0.67). Interactive public relations media from the Department of Computer Graphics Chetuphon Commercial College can be used with real quality.