Album visual content development for public relations to promote the image of Fiet ambassador
Journal article
Authors/Editors
Strategic Research Themes
Publication Details
Author list: Suntreeya Jittawonmanee, Kuntida Thamwipat and Pornpapatsorn Princhankol
Publisher: คณะครุศาสตร์อุตสาหกรรมและเทคโนโลยี
Publication year: 2022
Journal acronym: JLIT
Volume number: 2
Issue number: 2
Start page: 78
End page: 88
Number of pages: 11
ISSN: 2773-9740
eISSN: 2773-9759
URL: https://so06.tci-thaijo.org/index.php/JLIT/article/view/256361
Languages: Thai (TH)
Abstract
The purpose of this research was to develop and find the quality of album visual content for public relations to promote the image of Fiet Ambassador, This project can evaluate the perception and satisfaction of the sample. Tools used are 1) album visual content for public relations to promote the image of Fiet Ambassador. 2)content and media quality assessment form ofFiet Ambassador Visual Content Album. 3) quality evaluation form of samples perception and. 4) quality evaluation form of samples satisfaction. Data were collected from a sample group consisting of 30 members of the Student Club page of the Faculty of Industrial Education and Technology. That watch visual content as an album and willing to cooperate in making the assessment form. It is performed by a selective method. Developed according to the 5 stages of the ADDIE Model as in Analysis, Design, Development, Implementation and Evaluation. The results of the expert evaluation showed that the quality of content evaluation were at good level (𝑥 = 4.33, S.D. = 0.51). The results of the evaluation of presentation media quality were at a very good level (𝑥 = 4.71, S.D. = 0.38). The perception score was at the highest level (𝑥 = 4.68, S.D. = 0.47) and satisfaction of the samples was at the highest level (𝑥 = 4.52, S.D. = 0.50).Therefore, the album visual content for public relations to promote the image of Fiet Ambassador developed can be use practically.
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