THE DEVELOPMENT OF DIGITAL CONTENT FOR PUBLIC RELATIONS EDUCATIONAL COMMUNICATION AND TECHNOLOGY PROGRAM IN THE FORM OF AN ONLINE EXHIBITION BY AVATAR PRESENTER USING FREYTAG’S PYRAMID STORYTELLING

The purposes of this research were to develop
and evaluate the quality of digital content for public
relations Educational Communication and Technology
Program in the form of an online exhibition by Avatar
Presenter using Freytag’s pyramid Storytelling. To
evaluate the perception and satisfaction of the samples
towards digital content according to the ADDIE Model.
Data were collected from a sample group, who were
30 students of the 4th year of Educational
Communication and Technology Department in King
Mongkut's University of Technology Thonburi by
purposive sampling method. The results were an online
exhibition consisted of 2 sets of infographic posters with
QR code technology and 2 video clips presented by
avatar presenter using Freytag’s pyramid storytelling, at
the undergraduate and graduate levels. The results of
the evaluation by experts found that there was the
content quality assessment result at a very good level
(x̅ = 4.79, S.D. = 0.41) and the media presentation quality assessment result at a good level (x̅ = 4.44, S.D. = 0.56).
The perception and The satisfaction assessments were
at the highest level (x̅= 4.73, S.D. = 0.57), (x̅ = 4 . 7 2 ,
S.D. = 0.54) respectively.